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Paul Golding: Simplexity Blog

Making Complex Things Simple Without Fearing the Complex

I’ve been blogging since the invention of the weblog (as it was originally called). I am working to port my entire archive to this site. But for now, only more recent posts are available by way of illustration of my thought process. I seldom blog, preferring to let me work speak for itself. Apologies.

Using AI to Detect Personality (for financial services)

Applications to Personalized Financial ServicesWith recent advances in AI towards language understanding (LU), there is increased enthusiasm for digital marketing applications. I recently explored an application in personalization of financial services by detecting...

Insights? Why Definitions Matter.

Why definitions actually do matter.Summary: Definitions matter not because they fulfill some fetish about semantics, but because they determine what type of work is done in service of them. Neo-terms, such as "Data-driven" or "Data Science" are sometimes used in a...

What is a Technology Company

And why it matters. Technology Company? I have often been hired by companies who call themselves technology companies, but are not technology companies in any meaningfully useful definition of the word. It would be like Whole Foods calling themselves a computer...

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