Select Page

Using AI to Determine Personality

Applications to Personalized Financial Services

With recent advances in AI towards language understanding (LU), there is increased enthusiasm for digital marketing applications. I recently explored an application in personalization of financial services by detecting the personality type of a user (via the 5-factor model). Initially this was to alter the “voice” of a chatbot, but later to modify marketing messages (e.g. emails) via personality-adjusted language.

The full article is published on Recknense.

 

Subscribe ToMy SimplexityNewsletter

Join our mailing list to receive the latest news and updates from my blog and projects.

You have Successfully Subscribed!