Building an Ideas Culture – Is it a Good Idea?
A previous client of mine, O2 UK – the No.1 UK carrier – invited me to consult for them because I said, with a straight face and a good deal of zeal, that I could turn their business into a platform. My whole pitch was about the virtues of (a large corp) adopting and adapting various modern Web patterns and paradigms, biz and tech. The idea still has legs. For those that want to know how to run, I wrote a book about it. After a few...
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